True Brands (Halloween Content)

In my current role as a social media specialist, I was tasked with overseeing creative direction on our seasonal photography designed to drive up engagement across social platforms and through our email marketing and site campaigns for the season. For this project, I compiled detailed shot lists for the photography team, including general creative direction, product selection for campaigns, and overall set design. Additionally, I worked hands-on during shoots to style the sets and manage logistics. As an in-house content creator, I developed original recipes and content utilizing our products, creating UGC style content to live on our TikTok nd Reels. Finally, I conducted direct influencer outreach and managed communications to drive original UGC content featuring our products with seasonally relevant cocktail content.